The multi-millionaire figurehead of the controversial payday lending industry is to stand down from his job as chairman of Wonga as a new City regulator prepares to impose tougher rules.
Errol Damelin will stand down in the next couple of months, according to sources close to the company, but the South African retains a valuable 5% share in the company he founded, with an estimated value of £50m.
The 44-year-old has grown weary of having to constantly defend the company from political attacks and public outcry. Criticised by the Labour MP Stella Creasy for "legal loan-sharking", Wonga charges interest at 5,853% APR.
That equates to a customer who borrows £400 having to repay £551.48 after 36 days.
His exit comes as the new City regulator, the Financial Conduct Authority prepares to impose tough rules to try to prevent payday lenders preying on struggling families, when it takes control of the industry on Tuesday.
The FCA has promised take a "hands on" approach to regulating Wonga and other payday lenders, including unannounced visits to companies' offices to inspect how they handle defaults and examine adverts and promotions.
Damelin is particularly frustrated about the company being referred to as a legal loan shark. He believes Wonga should be regarded as a technological innovation, rather than a money lender and refers to it as Britain's version of Facebook, Amazon and Apple.
A fitness freak who has competed in the Antarctic Ice Marathon on a glacier near the South Pole in temperatures of -30C, Damelin regularly runs to Wonga's stucco-fronted offices near Regent's Park from his six-bedroom Hampstead home. He founded Wonga in 2007 with the engineer-turned-artist Jonty Hurwitz.
A source close to Wonga said the company's board had decided that Damelin was no longer the right person to lead the company. "We will become FCA regulated from Tuesday, the business will be regulated like a mainstream financial services business. With additional investigations, the role of chairman has changed," the source told the Guardian . "We are looking for a financial services heavyweight."
Martin Wheatley, the FCA chief executive, said: "There will be no place in an FCA-regulated consumer credit market for payday lenders that only care about making a fast buck. Our new rules will help us to protect consumers and give us strong new powers to tackle any firm found to be overstepping the line."
The chancellor has also instructed the FCA to introduce a cap on the amount of interest Wonga and other payday lenders are able to charge. George Osborne said the cap would "make sure that hardworking people get a fair deal from the financial system, whether it's the banks or the payday lenders or the internet lenders". The cap, which had previously been blocked by Tory MPs, is expected to be introduced on 2 January 2015.
Damelin's privately held stake in Wonga could be worth hundreds of millions of pounds if the company is sold or floats on the stock market. He owns 9.8m Wonga shares, according to the firm's latest filing with Companies House. Wonga made pre-tax profits of £84.5m in 2012, a 35% increase on 2011.
The Tory party donor and venture capitalist Adrian Beecroft also stands to benefit if the company succeeds in its plans to float on the Nasdaq stock exchange in New York with a £1bn valuation.
Beecroft, who has donated £537,076 to the Tories, is chairman of the private equity firm Dawn Capital, one of the biggest holders of Wonga's stock.
Damelin has also attracted the ire of the Church of England. Last year, the archbishop of Canterbury, Justin Welby met Damelin and personally promised to "compete you out of existence" by expanding credit unions.
Welby, however, was later embarrassed by the revelation that the church's pension fund held a stake in Wonga. It admitted this month that it still holds the £80,000 investment, despite Welby's promise to sell it.
Wonga, which sponsors Newcastle United, Blackpool and Heart of Midlothian, issues loans online within 15 minutes. It says its secret algorithm analysis 8,000 pieces of information to determine the applicant's credit risk, including their Facebook profile.
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